The Amazon Listing Optimization Checklist

Free download · 27 point operator checklist

The Amazon Listing Optimization Checklist we run on every new client

The same six step playbook our team uses internally at AMZBoost. Same reports we pull. Same column orders we sort by. Same thresholds we hold ourselves to.

  • The two reports we pull before touching a single title or bullet, and the exact column orders we sort by
  • The 7 image stack with the single highest converting slot called out, plus what to put in each one
  • The backend search terms field rules we use to move impressions 30 to 50% inside 14 days
  • The 6 metrics we track for 30 days after every listing change, and how to read them

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The Amazon Listing Optimization Checklist PDF cover
9 pages · PDF

What’s inside

STEP 01

Audit before you touch anything

Two reports, every time. The keyword inputs that drive everything else in the checklist.

STEP 02

Rewrite title, bullets, description

In that order. The position formula we use for the title and the bullet structure that scans cleanly on mobile.

STEP 03

Backend search terms field

The 250 byte field most operators waste. Three rules that turn it into a real ranking lever.

STEP 04

The 7 image stack

What goes in each of the seven slots, and the one that drives the highest conversion lift.

STEP 05

A+ Content modules that earn their spot

The five modules we ship by default, plus when Premium A+ Content pays back the investment.

STEP 06

Track for 30 days and adjust

The six metrics we watch, the diagnostic patterns, and the day 30 audit rerun.

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