Start With the Decision, Not the Logos

Most sellers start this search by stacking two agency websites side by side and reading the service lists. The service lists look almost identical, because at this level everyone offers the same menu. Listing optimization, PPC management, design and creative, catalog work, account health support. If you choose on the menu, you cannot tell them apart.

The real decision sits underneath the menu. Who is going to be in your account. How they think about your money. Whether the specific person running your account is an active seller right now, close enough to the daily mechanics to make owner level calls. Those are the things that separate an Amazon partner, and they are the things a service list will never show you.

So before you weigh AMZBoost against My Amazon Guy, get clear on the decision you are actually making. You are hiring judgment, not a task list. The rest of this guide is about how to judge the judgment.

What My Amazon Guy Is Known For

My Amazon Guy is a well established, full service Amazon agency. It offers the full menu of Amazon management, spanning PPC, listing and SEO, design and creative, catalog work, and account health and issue resolution. It is a founder led business that has grown into a sizable agency serving a large roster of brands.

The thing My Amazon Guy is best known for beyond the agency itself is education. They have built one of the largest public libraries of free Amazon content in the space, including a widely followed video channel and a deep bank of published standard operating procedures. A lot of sellers have learned real Amazon mechanics from that material without ever paying them a dollar, and that is a genuine contribution to the community. It also tells you something useful. This is a team that documents its process and is comfortable putting it in the open.

If you value a large agency with a documented, teachable process and a big public footprint you can vet before you buy, My Amazon Guy is a serious and credible option. None of what we say below is meant to take that away.

Where AMZBoost Comes From

AMZBoost did not start as an agency that later learned Amazon. It started the other way around. We are operators first. Our founder has been selling on Amazon since 2017 and today runs three eight figure brands of his own. The agency grew out of the systems we built to run our own catalog, not out of a marketing playbook we then applied to Amazon.

That order matters more than it sounds. When the people advising you also own listings, spend their own ad budget, and eat their own stockouts, the advice changes. You stop hearing “lower your ACOS” as a reflex and start hearing questions about contribution margin, inventory position, and what a given SKU can actually afford to spend. If you want the full picture of how we think about ad spend, our guide on what Amazon PPC actually is and our 2026 PPC strategy breakdown lay it out in plain English.

The proof is in the accounts. A US beauty brand we ran, Black Mask, cut ACOS from 42% to 18% over 90 days, and the lever that did most of the work was a SKU level negation pattern most teams skip, not bid tinkering. You can read the fuller story in our Black Mask case study. A European brand we manage across four marketplaces saw US sales climb 96% week over week after we reverted the campaign structure and rebuilt the image set. Those are operator numbers, from operator decisions.

The Questions That Actually Decide This

Forget the feature grids for a minute. Here are the questions that actually separate one Amazon partner from another. Ask every agency you talk to, including us, the same ones. The answers tell you far more than any pitch deck.

If you want to go deeper on the last one, the way we build campaigns toward contribution rather than a single ratio is spelled out in our post on the PPC architecture behind seven figure brands.

My Amazon Guy Is the Stronger Fit When

We meant it when we said this is not a page built to win on its own terms. There are real situations where My Amazon Guy is the better call, and pretending otherwise would insult your intelligence.

• You want a large agency with a long public track record you can vet. Their scale and their open library let you study the process before you ever sign, which is a real form of due diligence.
• You value a heavily documented, teachable system. If a repeatable and written down process is what makes you comfortable handing over an account, that is a genuine strength of theirs.
• You want to learn Amazon yourself alongside the engagement. Their education footprint means you can build your own understanding in parallel, which some founders specifically want.
• You need the reassurance of an established, sizable team. For some sellers, the size and maturity of the agency is itself the thing that lets them sleep at night, and that is a fair reason to choose one.

If those points describe you, you already have a strong candidate. You do not need us to talk you out of it.

AMZBoost Is the Stronger Fit When

Here is where we think we are the clearer choice, stated on our own merits rather than by knocking anyone else down.

• You want an active seller running your account, not just a ticket queue. Our founder runs three eight figure Amazon brands today and stays close to the accounts we manage, and that live seller instinct carries into the calls made on your listings and your ad budget. You are buying seller judgment.
• You want your money managed toward profit, not a vanity ratio. We manage toward profitable contribution per SKU per week, because that is how we run our own accounts. ACOS is a constraint we work inside, not the scoreboard.
• You want creative and content handled in house. Our design and content team is on staff, not subcontracted, so image tests, A+ Content, and listing refreshes move at the speed of the account instead of a vendor queue.
• You want pricing you can see before a sales call. Our full pricing is public. You can size the engagement yourself, with no discovery call required to learn what it costs.
• You want a partner who has felt your specific problem. Stockouts, a launch that stalled, a listing that got suppressed, a bad review cycle. We have lived every one of those on our own brands, which is a different thing than having read about them.

The real question is not which agency is bigger. It is whether the specific person actually running your account is an active seller right now. That single fact changes every recommendation they will ever make to you.

Both models are legitimate. A larger education first agency and an operator owned agency are simply built for different buyers. The trick is being honest with yourself about which buyer you are.

How to Choose This Week