Beauty · 7-Figure Brand
128% Sales Growth
in Just 60 Days
How AMZ Boost helped Black Mask scale from $494K to $1.13M in monthly Amazon sales across US, Canada, UK, and Australia.
+127.9%
Sales Growth
+159.5%
Net Profit Growth
+120.3%
Orders Growth
About the Brand
Black Mask
Black Mask is a 7-figure beauty brand selling across Amazon US, Canada, the United Kingdom, and Australia. When the brand engaged AMZ Boost in November 2025, the goal was clear: fix catalog and advertising inefficiencies, improve discoverability with Amazon SEO, and build a repeatable framework to scale revenue without sacrificing profitability.
Performance Snapshot
Oct → Dec 2025
| Metric | Oct 2025 | Nov 2025 | Dec 2025 |
|---|---|---|---|
| Sales | $494,233 | $756,285 | $1,126,249 |
| Net Profit | $145,971 | $198,662 | $378,839 |
| Orders | 29,919 | 43,516 | 65,916 |
| Ad Cost | $91,013 | $126,244 | $153,091 |
| Refunds | $19,903 | $22,780 | $27,883 |
| Other Costs | $200,502 | $325,218 | $451,972 |
Source: Sellerboard — month-by-month performance for Oct–Dec 2025.
The Challenges
What Was Holding Black Mask Back
Despite being a 7-figure brand, Black Mask was leaving significant revenue on the table due to catalog, advertising, and operational inefficiencies.
Inconsistent Catalog Health
- •Variation issues and broken parentage
- •Wrong attributes, missing content, and suppressed listings
Unstructured Advertising
- •Messy campaign structure with no scalable plan
- •Heavy dependency on branded traffic
- •Wasted spend from underperforming targets
Support Strain at Scale
- •Need for stronger support coverage and process to protect customer experience at higher volume
Our Approach
A Three-Phase Growth Strategy
AMZ Boost focused on two things from day one: uncover missed demand through deep keyword research, and build a clean, scalable PPC and listing SEO foundation so growth could be repeated month after month.
November 2025
Keyword Opportunity Discovery & PPC Buildout
- →Performed extensive keyword research using Amazon data sources plus third-party tools to uncover missed opportunities
- →Created new campaigns around identified opportunities to expand discovery beyond branded searches
- →Audited listing SEO and implemented indexing-focused updates to improve relevance and discoverability
- →Supported customer support process improvements to protect customer experience as volume increased
December 2025
Bleeder Removal, Efficiency & Scaling Winners
- →Identified spend drains ("bleeders") and optimized through targeting refinement, bid adjustments, and account hygiene
- →Scaled winners by increasing focus on converting keywords and high-performing segments while controlling wasted spend
- →Expanded listing optimization to improve keyword coverage and conversion clarity
2026 Roadmap
Repeatable Scaling Across Marketplaces
- →Expand winning keyword and campaign frameworks across US, CA, UK, and AU
- →Continue ongoing SEO refresh cycles to stay aligned with search behavior changes
- →Maintain continuous PPC optimization: bleeder prevention + systematic scaling while monitoring profitability
The Results
Impact That Speaks for Itself
From the pre-engagement baseline month to the end of month two, Black Mask scaled rapidly.
+127.9%
Monthly Sales
$494K → $1.13M
+159.5%
Net Profit
$145K → $378K
+120.3%
Monthly Orders
29,919 → 65,916
29.11%
Lifetime ACOS
$767K spend → $2.59M sales
Monthly Sales Growth (Oct–Dec 2025)
$494K
Oct 2025
$756K
Nov 2025
$1.13M
Dec 2025
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