Home Improvement / Safety · Premium Positioning
ROAS From 3.91 to 6.48
With Premium Pricing
How AMZ Boost helped Lock Jaw scale daily sales from $959 to over $3,000 while cutting ACoS from 25.59% to 15.43% — without competing on price.
6.48 ROAS
Up from 3.91
15.43% ACoS
Down from 25.59%
3x Daily Sales
$959 → $3,000+/day
About the Brand
Lock Jaw
Lock Jaw makes a premium roof ladder stabilizer priced at $129 — significantly higher than most competitors. The brand needed a strategy that justified its price through structure and clarity, not discounting. AMZ Boost rebuilt the entire advertising and listing foundation to turn Lock Jaw into a category authority.
Performance Snapshot
Before → After
The Challenges
What Was Holding Lock Jaw Back
Despite having a superior product, Lock Jaw was underperforming due to campaign structure issues, listing fragmentation, and a pricing strategy that needed the right advertising foundation to support it.
Price vs Market Reality
- •Competing against cheaper alternatives with campaigns structured as if price didn't matter
Campaign Cannibalization
- •Same keywords in multiple campaigns. Broad, Phrase, Exact mixed together
- •Inflated CPCs and destroyed signal clarity
Over-Reliance on Keywords
- •Weak conversion history on many keywords. Poor performers never isolated
- •Discovery and performance mixed in same campaigns
Fragmented Listings
- •Multiple duplicate listings split reviews and authority
- •SEO strength diluted. Conversion rate suffered
Our Approach
A Five-Step Rebuild Strategy
AMZ Boost rebuilt Lock Jaw's entire advertising and listing infrastructure from the ground up — consolidating fragmented listings, eliminating cannibalization, and creating a campaign architecture designed for premium-priced products.
Step 1
Listing Consolidation & SEO Cleanup
- →Merged duplicate listings to consolidate reviews and authority under a single, optimized product page
- →Optimized content for high-intent keywords and premium positioning to justify the $129 price point
Step 2
Eliminate Cannibalization
- →Rebuilt ads with Single Keyword Campaigns to ensure clear keyword ownership
- →Grouped ranking campaigns by intent, eliminating overlap between Broad, Phrase, and Exact match types
Step 3
Separate Discovery From Performance
- →Dedicated Broad/Auto campaigns for harvesting new keyword opportunities
- →Funneled proven opportunities into exact-match ranking campaigns for maximum efficiency
Step 4
Expand Beyond Keywords
- →Launched Product/ASIN targeting to capture competitor traffic and related product audiences
- →Introduced Sponsored Brand Video and portfolio-level controls for broader visibility and budget management
Step 5
The Patience Phase
- →Let the algorithm learn by allowing campaigns time to gather meaningful data before making aggressive changes
- →Increased bids only where intent existed, continuously harvesting new opportunities into proven structures
The Results
Impact That Speaks for Itself
Through structured PPC rebuilds, listing consolidation, and patient optimization, Lock Jaw transformed from an underperforming premium product into a category leader.
6.48
ROAS
Up from 3.91
15.43%
ACoS
Down from 25.59%
$3,000+
Daily Sales
Up from ~$959/day
10-13%
TACOS
Organic growth confirmed
Daily Sales Growth
~$959/day
Before
~$2,000/day
Mid
$3,000+/day
After
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Ready to Scale Your Amazon Brand? Let's Talk.
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