Emergency Escape Tool · Automotive Safety
170% Sales Growth
in 60 Days
How AMZ Boost helped SafePro X scale from €75K to €202K in monthly Amazon DE sales while cutting ACoS from 26% to 17%.
+170.2%
Sales Growth
+297.6%
PPC Sales Growth
-34.2%
ACoS Improvement
About the Brand
SafePro X
SafePro X makes emergency escape tools designed to cut stuck seatbelts and break side-window glass. When AMZ Boost onboarded in October 2025, the brand was positioned for growth but structural catalog and advertising issues were holding back scale and efficiency on Amazon DE.
Performance Snapshot
Oct → Dec 2025
| Metric | Oct 2025 | Nov 2025 | Dec 2025 |
|---|---|---|---|
| Total Sales | €75,054 | €138,941 | €202,828 |
| Spend | €7,802 | €14,103 | €20,404 |
| PPC Sales | €29,590 | €73,618 | €117,645 |
| Organic Sales | €45,464 | €65,323 | €85,183 |
| ACoS | 26.37% | 19.16% | 17.34% |
| ROAS | 3.79 | 5.22 | 5.77 |
Source: Amazon Advertising & Seller Central — month-by-month performance for Oct–Dec 2025.
The Challenges
What Was Holding SafePro X Back
Despite being positioned for growth, SafePro X was leaving significant revenue on the table due to catalog fragmentation, under-scaled advertising, and global expansion blockers on Amazon DE.
Broken Catalog & Variations
- •Variations not properly merged, splitting reviews across child ASINs
- •Broken variation selector reducing purchase intent and conversion rates
Under-Scaled Advertising
- •Spend not aligned with demand, limiting growth potential
- •Limited keyword depth and competitor targeting reduced discoverability
Global Expansion Blockers
- •Inventory and global listings not synchronized across marketplaces
- •Marketplace expansion was stalled due to structural issues
Our Approach
A Three-Phase Growth Strategy
AMZ Boost focused on fixing the catalog foundation first, then scaling PPC with precision keyword and competitor targeting, and finally expanding into additional marketplaces — all while continuously tightening efficiency.
October 2025
Fix the Foundation — Catalog & Global Readiness
- →Merged broken variations to consolidate reviews and strengthen listing authority
- →Fixed variation selector to restore seamless browsing and improve conversion rates
- →Synced inventory globally and validated listing structure across marketplaces
November 2025
Scale the Main Market With Controlled PPC
- →Scaled ad spend on DE marketplace aligned with growing demand signals
- →Researched keywords and competitors to identify high-value targeting opportunities
- →Built campaign architecture with Exact + Discovery campaigns for full-funnel coverage
- →Implemented search-term harvesting to continuously feed winning keywords into exact campaigns
December 2025+
Expand Marketplaces & Tighten Efficiency
- →Continued scaling on proven targets with increased budget allocation to top performers
- →Launched additional marketplaces leveraging the proven campaign framework from DE
- →Maintained campaign hygiene through ongoing search-term negation and bid optimization
The Results
Impact That Speaks for Itself
From the onboarding month to the end of month three, SafePro X scaled rapidly on Amazon DE while dramatically improving advertising efficiency.
+170.2%
Monthly Sales
€75K → €202K
+297.6%
PPC Sales
€29K → €117K
17.34%
ACoS
Down from 26.37%
5.77
ROAS
Up from 3.79
Monthly Sales Growth (Oct–Dec 2025)
€75K
Oct 2025
€139K
Nov 2025
€202K
Dec 2025
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