Score Your Amazon
Listing in Two Minutes.

A strong Amazon listing earns the click in search and then converts it on the product page. That means a clear title that leads with the brand and the main benefit, a clean main image on a white background, a full stack of secondary images that answer buyer questions, benefit led bullet points, A+ Content that tells the brand story, and enough genuine reviews at a healthy star rating to build trust. This audit scores each of those areas and shows you which ones are costing you the most.

You answer a short set of questions about your live listing, covering the title, images, video, bullets, A+ Content, backend search terms, reviews, and the featured offer. Each answer is weighted by how much that element typically affects conversion and ranking. The tool adds up your score out of 100, gives you a grade, and builds a prioritized fix list so you know what to work on first for the biggest return.

A+ Content is the enhanced description area on a product page, available to sellers enrolled in Amazon Brand Registry. It replaces the plain text description with formatted modules of images and text, and Premium A+ adds larger modules and interactive elements. It does not directly change your search ranking, but it consistently lifts conversion by answering buyer questions and reinforcing the brand, which is why a listing without it is leaving money on the table.

Use every image slot Amazon gives you. The main image must sit on a pure white background with the product filling most of the frame, and it should be at least 1000 pixels on the longest side so the zoom feature works. Beyond the main image, a complete stack usually includes lifestyle shots, an infographic of key features, a size or scale reference, and a what is in the box view. A product video, where eligible, adds another strong conversion lever.

Heavily. Both the number of reviews and the average star rating shape whether a shopper trusts your product enough to buy. A listing with very few reviews or a rating below four stars converts far worse than a comparable product with strong social proof, and that lower conversion also drags on your ranking over time. Building genuine reviews through good products and compliant follow up is one of the highest leverage things a brand can do.

This is a self assessment based on your own honest answers, so it is only as accurate as the inputs you give it. It reflects widely accepted Amazon listing best practices, not a guarantee of ranking or sales. It is most useful for spotting the obvious gaps fast and deciding where to focus. For a hands on audit of your live listing against your category competitors and your actual conversion data, book a strategy call with our team.